Licensing Associate, Softlines

Job Locations US-NY-New York
Posted Date 2 months ago(2/8/2023 9:30 AM)
Job ID


Location: New York, USA 

Pay Range: $60,000-$62,000


Hybrid work: Employees work in a hybrid model balancing collaboration in our office and remote work. 



Join our Peanuts Worldwide team within WildBrain today to become part of the story! From Peanuts shows and specials on Apple TV+ to interactive experiences worldwide, fans of all ages celebrate the Peanuts brand through thousands of consumer products, as well as amusement park attractions, cultural events, social media, and comic strips available in all formats from traditional to digital. Peanuts Worldwide, is a division of WildBrain Ltd., a global kids media and content company headquartered in Canada with offices worldwide. 


About the Role 

The Peanuts Worldwide team is looking for a Licensing Associate, Softlines! Reporting to the VP, Global Fashion, Home & Collaborations, the Licensing Associate, Softlines will be responsible for building and managing Peanuts' domestic licensing program. In this role, you will directly manage existing partners, prospect and secure new licensees in addition to working closely with other Peanuts departments to bring our Softlines products to life!





  • Manage the day-to-day business for Peanuts licensees in the following categories:
    • Accessories, Health & Beauty, Crafts
    • Support VP with select apparel licensees as identified
  • In collaboration with the Softlines team, identify, pitch, and sign new licensees tied to specific revenue goals and annual growth for the overall Peanuts Worldwide domestic business
  • With the support of the VP, manage day-to-day business, including all aspects of category management: financials, contracts (new deals, amendments and renewals), category analysis, product development strategy, and retail placement
  • Partner with VP, Global Fashion, Home & Collaborations to develop strategies for categories at all levels of retail and ecommerce
  • Manage and curate our Lifestyle page (‘Snoopyinfashion’) on Instagram
  • Update and maintain all internal documents and trackers
  • Oversee new contract negotiations, ensuring terms meet the company requirements and overall business objectives
  • Limited domestic travel is required




  • Experience in licensing, retail, sales buying or brand management
  • Experience pitching properties, securing deals, negotiating deal points and managing licensees; preferably in character or entertainment
  • Proven track record of establishing strong relationships and contacts with key players across softlines categories; retail relationships are a plus
  • Motivated self-starter who demonstrates strong initiative, creativity and excellent work ethic
  • Flexible team player with positive attitude and ability to work collaboratively across the company
  • Strong organizational skills and ability to think strategically to complete tasks in a timely fashion
  • Strong attention to detail and a high level of administrative organization
  • Exceptional verbal, written and interpersonal skills
  • Problem solver that acts decisively and demonstrates good judgement
  • Thrives in a fast paced, changing environment that necessitates working on many different projects simultaneously
  • Proficient in MS Office programs (Outlook, Excel, PowerPoint)
  • Social media experience, an asset


What We Offer 

Working at WildBrain is more than a job — it’s the opportunity to join forces with extraordinary, insightful and imaginative people who will recognize your talents and encourage your professional growth and development in a work environment that promotes creativity and individuality. We offer competitive family-focused benefits, we invest in our people and their future with generous RRSP matching, plus bonus time-off, because you deserve it!  


Our Commitment 

Diversity and Inclusion are in our DNA. As a global leader in kids and family entertainment, we strive to reflect and honour the diversity of our audiences around the world. We believe that creating diverse and inclusive content & brands begins with fostering a culture of belonging at WildBrain. To us, a culture of belonging is one where we celebrate and welcome the diversity of all employees, stakeholders, and external partners and strive to create an environment where every individual feels valued, respected, and brings their authentic self to work.  


We demonstrate our commitment to this by striving to provide a supportive work environment and a corporate culture that welcomes and encourages equal opportunities for all employees. We recognize that people bring experience and talent that goes beyond the technical skills and requirements of a job. If you possess similar experience that is close to what we’ve listed here, we encourage you to please still consider applying. We strongly believe that diverse experience, transferable skills, and passion are key! WildBrain accommodates people with disabilities throughout the recruitment and selection process. Applicants are encouraged to make their needs known in advance if accommodation is required. 


WildBrain is an equal opportunity employer committed to diversity and inclusion and does not discriminate on the basis of any legally protected status or characteristic. 


About WildBrain 

At WildBrain we make great content for kids and families. With approximately 13,000 half-hours of filmed entertainment in our library – one of the world’s most extensive – we are home to such brands as Peanuts, Teletubbies, Strawberry Shortcake, Caillou, Inspector Gadget, Johnny Test and Degrassi. Our shows are seen in more than 150 countries on over 500 telecasters and streaming platforms. WildBrain’s portfolio spans all areas of the entertainment industry: WildBrain Studios, where we develop and produce hit animated and live actions series; WildBrain Television, which is composed of prominent kids’ television channels in Canada (Family Channel, Family CHRGD, Family Jr. and Télémagino); home to Peanuts Worldwide; brand management to some of the world’s most-loved kids brands; celebrated global licensing and distribution teams with WildBrain CPLG, and a leading children’s YouTube network in WildBrain Spark, one of the largest networks of kids’ channels on YouTube, with over 168 million subscribers. 


WildBrain is headquartered in Canada with offices worldwide and trades on the Toronto Stock Exchange (TSX: WILD). Visit wildbrain.com to learn more! 


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