Trade Marketing Manager

Job Locations UK-London
Posted Date 1 month ago(12/19/2022 6:15 AM)
Job ID


Location: London

Hybrid work: Employees work in a hybrid model balancing collaboration in our office and remote work. 


Find a job that lets your imagination run wild! 

WildBrain is made up of a team of innovators and creators who bring industry-leading kids’ content and brands to families globally. We inspire imagination, put creativity first, and believe in the power of storytelling. We are constantly connecting the powers of our global team, making WildBrain a collaborative, openminded and passionate environment to work in.  

To work at WildBrain means you get to create stories that lets imaginations run wild. Join our team today to become part of the story!  


About the Role 

Reporting to the Director, Corporate & Trade Marketing, the Marketing Manager, Trade will manage WildBrain’s trade and content marketing programs across our licensing (WildBrain CPLG) and digital media and direct ad sales (WildBrain Spark) businesses. This is an exciting opportunity for someone who is knowledgeable of the children’s entertainment industry, with specific experience in B2B marketing. As part of our global Strategic Marketing Group this role will champion the strategy and execution of all trade marketing activity for their given portfolio. The role is best suited for a critical and creative thinker who can work cross-functionally and is exceptionally organized.



  • Manage WildBrain’s exhibition presence at all global licensing and direct ad sales events (Brand Licensing Europe, Las Vegas Licensing Expo) as well as local and ad-hoc events or sponsorships
  • Negotiates, secures and manages exhibition spaces related to licensing/consumer products trade events with approval from various stakeholders
  • Ensures sales tools such as sell sheets, pitch decks and sizzles are updated regularly, saved and shared with team
  • Works with Director to determine the right trade advertising mix in support of business objectives; negotiates placement; briefs creative to design services team and manages approvals with relevant stakeholders
  • Oversees on-site exhibit coordination and support including delegating tasks to the Trade Marketing Coordinator as applicable
  • Co-manages 360 trade event calendar and communicates updates to stakeholders quarterly
  • Manages corporate websites (WildBrain CPLG/WildBrain Spark) and ensures sites are current and up-to-date
  • Collaborates with Direct Ad Sales team and other internal partners to support additional trade marketing needs such as leveraging proprietary research, developing premiums, creating paid media campaigns


  • Demonstrable relevant experience in B2B marketing or sales
  • Proven ability to coordinate projects effectively and meet deadlines
  • Excellent written and verbal communication skills with the ability to articulate messages across all levels of the organization and create compelling sales/marketing materials
  • Exceptional organizational and time management skills
  • Creative thinker with strong attention to detail
  • High proficiency in Microsoft Office (Word, Excel, PowerPoint and Outlook)
  • Desire and commitment to work in a fast-paced, client-service focused environment
  • Hardworking self-starter and team player
  • Willgness to travel abroad on occasion 

What We Offer 

Working at WildBrain is more than a job — it’s the opportunity to join forces with extraordinary, insightful and imaginative people who will recognize your talents and encourage your professional growth and development in a work environment that promotes creativity and individuality. We offer competitive family-focused benefits, we invest in our people and their future with generous RRSP matching, plus bonus time-off, because you deserve it! 


Our Commitment 

Diversity and Inclusion are in our DNA. As a global leader in kids and family entertainment, we strive to reflect and honour the diversity of our audiences around the world. We believe that creating diverse and inclusive content & brands begins with fostering a culture of belonging at WildBrain. To us, a culture of belonging is one where we celebrate and welcome the diversity of all employees, stakeholders, and external partners and strive to create an environment where every individual feels valued, respected, and brings their authentic self to work.  


We demonstrate our commitment to this by striving to provide a supportive work environment and a corporate culture that welcomes and encourages equal opportunities for all employees. We recognize that people bring experience and talent that goes beyond the technical skills and requirements of a job. If you possess similar experience that is close to what we’ve listed here, we encourage you to please still consider applying. We strongly believe that diverse experience, transferable skills, and passion are key! WildBrain accommodates people with disabilities throughout the recruitment and selection process. Applicants are encouraged to make their needs known in advance if accommodation is required. 


About WildBrain: 

At WildBrain we make great content for kids and families. With approximately 13,000 half-hours of filmed entertainment in our library – one of the world’s most extensive – we are home to such brands as Peanuts, Teletubbies, Strawberry Shortcake, Caillou, Inspector Gadget, Johnny Test and Degrassi. Our shows are seen in more than 150 countries on over 500 telecasters and streaming platforms. WildBrain’s portfolio spans all areas of the entertainment industry: WildBrain Studios, where we develop and produce hit animated and live actions series; WildBrain Television, which is composed of prominent kids’ television channels in Canada (Family Channel, Family CHRGD, Family Jr. and Télémagino); home to Peanuts Worldwide; brand management to some of the world’s most-loved kids brands; celebrated global licensing and distribution teams with WildBrain CPLG, and a leading children’s YouTube network in WildBrain Spark, one of the largest networks of kids’ channels on YouTube, with over 168 million subscribers. 


WildBrain is headquartered in Canada with offices worldwide and trades on the Toronto Stock Exchange (TSX: WILD). Visit wildbrain.com to learn more! 


Sorry the Share function is not working properly at this moment. Please refresh the page and try again later.
Share on your newsfeed