WildBrain

Manager, Digital Marketing Strategy

Job Locations CA-ON-Toronto
Posted Date 1 month ago(10/28/2022 2:33 PM)
Job ID
2022-5609

Overview

 

Hybrid work: Employees work in a hybrid model balancing collaboration in our office and remote work. 

 

Find a job that lets your imagination run wild! 

WildBrain is made up of a team of innovators and creators who bring industry-leading kids’ content and brands to families globally. We inspire imagination, put creativity first, and believe in the power of storytelling. We are constantly connecting the powers of our global team, making WildBrain a collaborative, openminded and passionate environment to work in.  

To work at WildBrain means you get to create stories that lets imaginations run wild. Join our team today to become part of the story!  

 

About the Role 

Reporting to the Director, Digital Marketing, the Manager, Digital Marketing Strategy (B2B) will be responsible for the digital strategy and output of corporate and B2B social media and digital, building profiles, engagement, and recruitment opportunities for WildBrain, WildBrain Studios, WildBrain Spark and WildBrain CPLG as well as digital strategy for key partner properties. Working closely with Communications, Production and Talent, you will create strategies to grow B2B, corporate audiences, our online reputation and will support in recruitment efforts. This role will oversee a small team of a Digital Marketing Manager and Coordinator, that will partner together to work on assigned properties, ensuring our Digital Marketing is resourced, delivered, reported, and aligned to best practices.

The Digital Marketing team’s purpose is to build addressable audiences and communities across social, web and other digital platforms. This team curates and commissions content that captivates audiences and delivers attribution back to WildBrain brands, franchises, and services – delivering against key KPIs aligned to objectives.

 

Responsibilities  

  • Responsible for the strategic plan and oversight of WildBrain’s B2B and Corporate Digital Marketing; partnering with key stakeholders across the business to execute and optimize across social, medial and other digital platforms, including external recruiting websites
  • Ownership and oversight of a portfolio of accounts (LinkedIn, Instagram, Facebook, Twitter and emerging platforms e.g., Glassdoor, The Dots)
  • Create clear and compelling presentations to senior stakeholders of strategy, providing ideas supported by data and aligning creatives to strategy & brief
  • Develop the division’s reputation for innovation across social, web and other digital platforms
  • Provide leadership, direction, ongoing coaching, and development to your team to ensure that all operational functions are fulfilled, ensuring best practices are applied.
  • Partner with production and creative teams to develop a range of digital-first content ideas to support series marketing
  • Collaborate with Paid Media team to create and deliver results-driven online advertising campaigns as part of overall digital marketing strategy
  • Foster strong working relationships with key stakeholders within WildBrain and across the wider group including CPLG, Spark, Studio, Communications and Talent
  • Work closely with Digital Marketing Director, Communications, Talent and Legal, providing a central point of editorial and company direction for social media and digital activity in line with the strategy

 

Qualifications 

  • Experience in a B2B digital marketing role; recruitment marketing an asset
  • Experience in D2C digital marketing an asset
  • Strong knowledge of digital landscape, digital marketing strategies and tactics, specifically on LinkedIn
  • Strong creative skills and judgement with proven success in audience development, community building and activating digital platforms
  • Experience directly or indirectly leading a team or guiding the work of others with a keen interest in developing leadership skills
  • Experience in communicating strategy and briefs, both verbally and in written/presented form
  • Successful collaborator and team player who can work effectively with cross-functional teams and lead by influence
  • A highly motivated self-starter with a strong desire to learn, grow and succeed
  • Passion for TV, innovative digital brands, kids’, and family entertainment
  • Familiarity and understanding of target audience and knowledge of industry trends 
  • Ability to adapt to a rapidly changing environment and develop skills according to the changing needs of the business
  • Strong written and oral communication skills

What We Offer 

Working at WildBrain is more than a job — it’s the opportunity to join forces with extraordinary, insightful and imaginative people who will recognize your talents and encourage your professional growth and development in a work environment that promotes creativity and individuality. We offer competitive family-focused benefits, we invest in our people and their future with generous RRSP matching, plus bonus time-off, because you deserve it! 

 

Our Commitment 

Diversity and Inclusion are in our DNA. As a global leader in kids and family entertainment, we strive to reflect and honour the diversity of our audiences around the world. We believe that creating diverse and inclusive content & brands begins with fostering a culture of belonging at WildBrain. To us, a culture of belonging is one where we celebrate and welcome the diversity of all employees, stakeholders, and external partners and strive to create an environment where every individual feels valued, respected, and brings their authentic self to work.  

 

We demonstrate our commitment to this by striving to provide a supportive work environment and a corporate culture that welcomes and encourages equal opportunities for all employees. We recognize that people bring experience and talent that goes beyond the technical skills and requirements of a job. If you possess similar experience that is close to what we’ve listed here, we encourage you to please still consider applying. We strongly believe that diverse experience, transferable skills, and passion are key! WildBrain accommodates people with disabilities throughout the recruitment and selection process. Applicants are encouraged to make their needs known in advance if accommodation is required. 

 

About WildBrain: 

At WildBrain we make great content for kids and families. With approximately 13,000 half-hours of filmed entertainment in our library – one of the world’s most extensive – we are home to such brands as Peanuts, Teletubbies, Strawberry Shortcake, Caillou, Inspector Gadget, Johnny Test and Degrassi. Our shows are seen in more than 150 countries on over 500 telecasters and streaming platforms. WildBrain’s portfolio spans all areas of the entertainment industry: WildBrain Studios, where we develop and produce hit animated and live actions series; WildBrain Television, which is composed of prominent kids’ television channels in Canada (Family Channel, Family CHRGD, Family Jr. and Télémagino); home to Peanuts Worldwide; brand management to some of the world’s most-loved kids brands; celebrated global licensing and distribution teams with WildBrain CPLG, and a leading children’s YouTube network in WildBrain Spark, one of the largest networks of kids’ channels on YouTube, with over 168 million subscribers. 

 

WildBrain is headquartered in Canada with offices worldwide and trades on the Toronto Stock Exchange (TSX: WILD). Visit wildbrain.com to learn more! 

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