Retail & Sales Manager

Job Locations PL-Warsaw
Posted Date 2 weeks ago(7/28/2022 6:45 AM)
Job ID


Location: Warsaw, Poland

Hybrid work: Employees work in a hybrid model balancing collaboration in our office and remote work.  


Find a job that let’s your imagination run wild!  


WildBrain CPLG is a world-leading entertainment, sport and brand licensing agency with 20 offices worldwide. Since 1972 we have been providing our partners with dedicated licensing and marketing professionals and fully integrated retail, creative & product development, legal and accounting services.  


We are looking to add to our talented team of innovators that can help us manage some of the most profitable and enduring brands in the world! We believe that our partnerships are about clarity, openness, and trust, and we are widely known for our no-nonsense, straightforward approach. Come join us! 


About the job/role 

Maximize sales of licensed products by our licensees by conducting efficient and effective promotional plans at retail and create marketing initiatives consistent with the brand strategy. Develop and grow CPLG’s awareness in CEE. Retail & Sales Manager will handle Promotion rights and support sales.


Reporting into the Senior Retail & Sales Manager CEE, also work closely with other CPLG offices, to develop regional retail initiatives.



  • Be the main retail marketing contact for brands and categories for the retail accounts in CEE.
  • Develop annual retail plans and activities in collaboration with the Senior Retail & Sales Manager CEE, carries out, and locates initiatives of the licensor.
  • Execute retail plans with a key focus on realizing additional product placement and revenue.
  • Organizes tailor-made promotions and special events aimed at consumers.
  • Develop joint and cross-promotions between the licensees.
  • Management of various Marketing Fund spending.
  • Organizing and coordinating exhibitions, events, film previews, workshops and other meetings.
  • Build and maintain effective working relationships with retailers, licensors, partners and licensees (where appropriate).
  • Execute sales of Promotional Rights.
  • Exceeding annual sales target across agreed properties and countries.
  • Identify, negotiate and secure suitable licensees, in accordance with agreed strategies and Licensor guidelines.
  • Responsible for daily contact with the licensor, report and consider all brand activities with the licensor.
  • Support sales in maintaining and broadening customer relationships to achieve sales targets.
  • Is aware of local marketing activities and trends (competitors, retailers and consumers) and collection of relevant market information, identifying market opportunities.
  • Continuously strive to identify and expand retail partners that have not worked with CPLG.

Qualifications & Skills

  • Significant demonstrable experience of marketing and/or retail, sales experience.
  • An enthusiastic, independent, multi-tasker and stress-resistant person.
  • Outstanding interpersonal and networking skills.
  • A keen eye for detail, hands-on approach.
  • Good communication skills.
  • Knowledge of licensing is an advantage.
  • University education is preferred but not essential.
  • Good verbal and written skills in English and additional languages preferred
  • Good knowledge of MS Office including Excel and PowerPoint.
  • Travel required.

What We Offer 

Working at WildBrain CPLG is more than a job — it’s the opportunity to join forces with extraordinary, insightful and imaginative people who will recognize your talents and encourage your professional growth and development in a work environment that promotes creativity and individuality. We offer competitive benefits and we invest in our people and their future.


Our commitment 

Diversity and Inclusion are in our DNA. As a global leader in kids and family entertainment, we strive to reflect and honour the diversity of our audiences around the world. We believe that creating diverse and inclusive content & brands begins with fostering a culture of belonging at WildBrain CPLG. To us, a culture of belonging is one where we celebrate and welcome the diversity of all employees, stakeholders, and external partners and strive to create an environment where every individual feels valued, respected, and brings their authentic self to work.  


We demonstrate our commitment to this by striving to provide a supportive work environment and a corporate culture that welcomes and encourages equal opportunities for all employees. We recognize that people bring experience and talent that goes beyond the technical skills and requirements of a job. If you possess similar experience that is close to what we’ve listed here, we encourage you to please still consider applying. We strongly believe that diverse experience, transferable skills, and passion are key! WildBrain CPLG accommodates people with disabilities throughout the recruitment and selection process. Applicants are encouraged to make their needs known in advance if accommodation is required. 


About WildBrain – a parent company of WildBrain CPLG 

At WildBrain we make great content for kids and families. With approximately 13,000 half-hours of filmed entertainment in our library – one of the world’s most extensive – we are home to such brands as Peanuts, Teletubbies, Strawberry Shortcake, Caillou, Inspector Gadget, Johnny Test and Degrassi. Our shows are seen in more than 150 countries on over 500 telecasters and streaming platforms. WildBrain’s portfolio spans all areas of the entertainment industry: WildBrain Studios, where we develop and produce hit animated and live actions series; WildBrain Television, which is composed of prominent kids’ television channels in Canada (Family Channel, Family CHRGD, Family Jr. and Télémagino); home to Peanuts Worldwide; brand management to some of the world’s most-loved kids brands; celebrated global licensing and distribution teams with WildBrain CPLG, and a leading children’s YouTube network in WildBrain Spark, one of the largest networks of kids’ channels on YouTube, with over 168 million subscribers. 


WildBrain is headquartered in Canada with offices worldwide and trades on the Toronto Stock Exchange (TSX: WILD). Visit wildbrain.com to learn more! 


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