Integrated Marketing Specialist - supporting Ad Sales

Job Locations US-CA-Sherman Oaks
Posted Date 4 weeks ago(9/7/2022 12:41 PM)
Job ID


Hybrid work: Employees work in a hybrid model balancing collaboration in our office and remote work.


Find a job that lets your imagination run wild!

WildBrain is made up of a team of innovators and creators who bring industry-leading kids’ content and brands to families globally. We inspire imagination, put creativity first, and believe in the power of storytelling. We are constantly connecting the powers of our global team, making WildBrain a collaborative, openminded and passionate environment to work in.

To work at WildBrain means you get to create stories that let imaginations run wild. Join our team today to become part of the story!

About the Role

As a member of the Direct Ad Sales team, the Integrated Marketing Specialist will be responsible for managing the pre- and post-sales process in support of custom ad solutions. A successful candidate will be expected to think and act both strategically and tactically in developing unique sponsorship and promotional opportunities and collateral for our ad sales partners.


This cross functional role will collaborate with creative, production, and other teams at WildBrain, serving as point person in the ideation and creation of sales marketing programs.  This person will work closely with clients in the strategic planning, ideation, and execution of custom advertising solutions across YouTube, Roblox and other media platforms.


The Marketing Specialist should have a passion for kids’ and family entertainment with strong interest in gaming and the metaverse with an in-depth knowledge of the media and advertising landscape.  A proven storyteller, this person will possess a rare blend of creative and business skills to drive ad sales revenue growth.




  • Spearhead development, packaging, and execution of ad sales content solutions
  • Work interdepartmentally to gather information and intel to inform client-based initiatives and ad category level packaging
  • Develop advertiser funded packages which include custom content, research, and data solutions across YouTube, Roblox and additional platforms
  • Collaborate, develop, and pull together materials to use in the market
  • Manage key client and partner relationships including day-to-day execution of ad sales sponsorships
  • Serve as client point of contact and lead activations on sales marketing executions ensuring best-in-class creative practices
  • Proactively work with internal teams to develop new revenue-generating opportunities and sponsorship packages for our advertising partners



  • Previous experience in sales development/integrated marketing with direct experience creating and developing sales marketing assets including but not limited to: sponsorship packages, RFP responses and other client-facing sales materials
  • Strong knowledge and passion for digital advertising including YouTube and the metaverse, especially Roblox
  • Prior post-sale campaign and client management experience in Branded Content, Entertainment, and/or Gaming advertising integrations and complex sponsorships
  • Excellent written and verbal presentation skills with strong proficiency in Microsoft PowerPoint
  • Proven ability to shepherd projects from start to finish
  • Kids and family content and IP experience an asset
  • Previous experience within the entertainment, media or agency industry, an asset
  • Ability to work in a fast-paced environment

What We Offer

Working at WildBrain is more than a job — it’s the opportunity to join forces with extraordinary, insightful and imaginative people who will recognize your talents and encourage your professional growth and development in a work environment that promotes creativity and individuality. We offer competitive family-focused benefits, we invest in our people and their future with generous RRSP matching, plus bonus time-off, because you deserve it! 


Our Commitment 

Diversity and Inclusion are in our DNA. As a global leader in kids and family entertainment, we strive to reflect and honour the diversity of our audiences around the world. We believe that creating diverse and inclusive content & brands begins with fostering a culture of belonging at WildBrain. To us, a culture of belonging is one where we celebrate and welcome the diversity of all employees, stakeholders, and external partners and strive to create an environment where every individual feels valued, respected, and brings their authentic self to work.  


We demonstrate our commitment to this by striving to provide a supportive work environment and a corporate culture that welcomes and encourages equal opportunities for all employees. We recognize that people bring experience and talent that goes beyond the technical skills and requirements of a job. If you possess similar experience that is close to what we’ve listed here, we encourage you to please still consider applying. We strongly believe that diverse experience, transferable skills, and passion are key! WildBrain accommodates people with disabilities throughout the recruitment and selection process. Applicants are encouraged to make their needs known in advance if accommodation is required. 


About WildBrain: 

At WildBrain we make great content for kids and families. With approximately 13,000 half-hours of filmed entertainment in our library – one of the world’s most extensive – we are home to such brands as Peanuts, Teletubbies, Strawberry Shortcake, Caillou, Inspector Gadget, Johnny Test and Degrassi. Our shows are seen in more than 150 countries on over 500 telecasters and streaming platforms. WildBrain’s portfolio spans all areas of the entertainment industry: WildBrain Studios, where we develop and produce hit animated and live actions series; WildBrain Television, which is composed of prominent kids’ television channels in Canada (Family Channel, Family CHRGD, Family Jr. and Télémagino); home to Peanuts Worldwide; brand management to some of the world’s most-loved kids brands; celebrated global licensing and distribution teams with WildBrain CPLG, and a leading children’s YouTube network in WildBrain Spark, one of the largest networks of kids’ channels on YouTube, with over 168 million subscribers. 


WildBrain is headquartered in Canada with offices worldwide and trades on the Toronto Stock Exchange (TSX: WILD). Visit wildbrain.com to learn more! 


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