WildBrain

Marketing Manager, Television (Maternity Leave Contract)

Job Locations CA-ON-Toronto
Posted Date 1 month ago(7/4/2022 10:13 AM)
Job ID
2022-5480

Overview

Hybrid work: Employees work in a hybrid model balancing collaboration in our office and remote work. 

 

Contract length: Approximate length 12-13 months.

 

Find a job that lets your imagination run wild! 

WildBrain is made up of a team of innovators and creators who bring industry-leading kids’ content and brands to families globally. We inspire imagination, put creativity first, and believe in the power of storytelling. We are constantly connecting the powers of our global team, making WildBrain a collaborative, openminded and passionate environment to work in.  

To work at WildBrain means you get to create stories that lets imaginations run wild. Join our team today to become part of the story!  

 

About the Role 

Reporting to the VP, Marketing & Communications, the Marketing Manager, Television will lead WildBrain Television Marketing to develop, publish and execute Marketing Plans supporting new programming, seasonal, and brand initiatives.

 

Responsibilities

  • Lead development of annual marketing plans and budget to ensure marketing and promotion strategies align with company and department objectives
  • Work with VP, Marketing & Communications to execute the corporate strategic plan as it relates to the Television unit
  • Lead the development and execution of all consumer and B2B promotions to support plans including: off-channel campaigns, digital media organic content and advertising, print and video collateral materials, owned platform materials and messaging, affiliate events and partnerships
  • Oversee compelling content creation and content calendar for WildBrain Television social media channels including monitoring comments
  • Track and analyze trending in multi-platform KPI data and consumer habits to uncover marketing opportunities, and inform strategic planning and growth opportunities
  • Review and approve spending recommendations and creative briefs and oversee creative approvals for internal (owned) and off-channel platforms
  • Manage relationships with key internal and external partners including broadcasters, BDUs, production companies and agencies
  • Work closely across affiliate marketing initiatives, sponsorship opportunities and promotions
  • Develop clear and comprehensive brand and project decks to communicate with stakeholders
  • Maintain annual budget and oversee tracking of all financial transactions for the channels
  • Support Publicity Manager on press releases, press outreach, talent relations, media training and talent appearances

 

Qualifications

  • 5+ years progressive experience in a consumer and/or B2B marketing role
  • University or College degree, ideally with a focus on Business or Marketing
  • Passion for television and kids entertainment with familiarity and understanding of the mindset of target audiences
  • Knowledge of the media landscape in Canada
  • Strong knowledge of social media and YouTube platforms with experience in leveraging creative assets and copy to support brand strategies
  • Proficiency with Photoshop and video edit software
  • Proficiency in MS Outlook, Excel and Word required
  • Strong knowledge of digital marketing strategies and tactics including Search Engine Marketing
  • Ability to mine data for relevant insights to benefit the brand and product marketing plans

 

What We Offer 

Working at WildBrain is more than a job — it’s the opportunity to join forces with extraordinary, insightful and imaginative people who will recognize your talents and encourage your professional growth and development in a work environment that promotes creativity and individuality. We offer competitive family-focused benefits, we invest in our people and their future with generous RRSP matching, plus bonus time-off, because you deserve it! 

 

Our Commitment 

Diversity and Inclusion are in our DNA. As a global leader in kids and family entertainment, we strive to reflect and honour the diversity of our audiences around the world. We believe that creating diverse and inclusive content & brands begins with fostering a culture of belonging at WildBrain. To us, a culture of belonging is one where we celebrate and welcome the diversity of all employees, stakeholders, and external partners and strive to create an environment where every individual feels valued, respected, and brings their authentic self to work.  

 

We demonstrate our commitment to this by striving to provide a supportive work environment and a corporate culture that welcomes and encourages equal opportunities for all employees. We recognize that people bring experience and talent that goes beyond the technical skills and requirements of a job. If you possess similar experience that is close to what we’ve listed here, we encourage you to please still consider applying. We strongly believe that diverse experience, transferable skills, and passion are key! WildBrain accommodates people with disabilities throughout the recruitment and selection process. Applicants are encouraged to make their needs known in advance if accommodation is required. 

 

About WildBrain

At WildBrain we make great content for kids and families. With approximately 13,000 half-hours of filmed entertainment in our library – one of the world’s most extensive – we are home to such brands as Peanuts, Teletubbies, Strawberry Shortcake, Caillou, Inspector Gadget, Johnny Test and Degrassi. Our shows are seen in more than 150 countries on over 500 telecasters and streaming platforms. WildBrain’s portfolio spans all areas of the entertainment industry: WildBrain Studios, where we develop and produce hit animated and live actions series; WildBrain Television, which is composed of prominent kids’ television channels in Canada (Family Channel, Family CHRGD, Family Jr. and Télémagino); home to Peanuts Worldwide; brand management to some of the world’s most-loved kids brands; celebrated global licensing and distribution teams with WildBrain CPLG, and a leading children’s YouTube network in WildBrain Spark, one of the largest networks of kids’ channels on YouTube, with over 168 million subscribers. 

 

WildBrain is headquartered in Canada with offices worldwide and trades on the Toronto Stock Exchange (TSX: WILD). Visit wildbrain.com to learn more! 

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