WildBrain

Communications Manager

Job Locations UK-London
Posted Date 6 days ago(6/23/2022 10:41 AM)
Job ID
2022-5448

Overview

Hybrid work: Employees work in a hybrid model balancing collaboration in our Euston office and remote work.

 

Find a job that lets your imagination run wild!

 

WildBrain Spark is a digital media leader that creates, manages and distributes kids’ entertainment content on platforms such as YouTube, Amazon Video Direct and ROKU. WildBrain Spark’s branded YouTube network is one of the largest of its kind, featuring over 500 brands and 300K videos across 800 kids’ channels.

 

Our team also produces original content at our studio including animation, stop motion and live action, both for our channels and those of popular kids’ content and toy brands. If you have an idea, WildBrain Spark will help you develop and grow it into a reality. Our content reaches 1 in 3 kids globally with over 4 billion monthly views, engaging families everywhere! This huge reach could not happen without our legendary team – and we are looking to add to it!

 

WildBrain CPLG is a world-leading entertainment, sport and lifestyle brand licensing agency with 20 offices worldwide. Since 1972 we been providing our partners with dedicated licensing and marketing professionals and fully integrated retail, creative & product development, legal and accounting services. We are looking to add to our talented team of innovators that can help us manage some of the most profitable and enduring brands in the world! We believe that our partnerships are about clarity, openness, and trust, and we are widely known for our no-nonsense, straightforward approach.

 

To work at WildBrain Spark & WildBrain CPLG means you get to help create and share stories that let imaginations run wild. Join our team today to become part of the story!

 

About the Role

Reporting to the Head of Trade Marketing & PR, the Communications Manager will be key to managing external trade communications, as well as internal communications across both WildBrain CPLG & WildBrain Spark.

 

Working closely with the Head of Trade Marketing & PR, you will support trade comms strategy development and be responsible for the execution of the strategy to successfully drive (and protect) both WildBrain Spark and WildBrain CPLG businesses in trade media. You will work closely with our global teams across Marketing, Communications, Sales, Partnerships, Advertising Sales, and Licensing, as well as our external PR agency and trade partners.

 

The Communications Manager will be responsible for overseeing all official external communications, be the day-to-day lead for all comms activity, managing the news pipeline, development of press releases and editorial copy, defining and articulating key messages, developing a strong and impactful program around key trade shows, creating engaging comms materials, and implementing effective measurement and evaluation. This remit includes trade publicity, events, profile building, internal communications, issue and crisis management.

 

The ideal candidate will be an experienced communications professional with an excellent track record and expertise in promoting, driving, and building the profile of an entertainment brand, licensing agency or adjacent business in the kids and family space. Experience working across markets would be welcomed. WildBrain has a uniquely dynamic, collaborative, and entrepreneurial workplace, and the candidate needs to be self-motivated with a passion for the industry.

 

Responsibilities

  • Execute an external trade communications programme that supports WildBrain Spark & WildBrain CPLG’s strategic priorities.
  • Work closely with Corporate Communications team to support local communications roll-out of all global initiatives.
  • Plan and implement internal communications specific to the WildBrain Spark and WildBrain CPLG teams and London-based operations (e.g., drafting internal memos, scheduling company townhall meetings, oversee internal newsletters)
  • Work closely with external PR agency to secure and oversee all PR activity including news and editorial features in all media.
  • Manage press releases with an external agency and handle all approvals with internal stakeholders/teams and 3rd parties.
  • Develop and adhere to communications processes, messaging guidelines.
  • Work closely with wider WildBrain Marcom team to provide updates and insights as required.
  • Liaise with key local market stakeholders and key executives to highlight and celebrate initiatives, deals, and representations to be announced externally and celebrated internally.
  • Plan and execute comms programmes around key trade events including Licensing Expo, BLE, Kidscreen, MIPCOM, CMC.
  • Work with all internal teams to produce clear, smart, accurate, and compelling comms materials for internal and external use.
  • Manage and oversee junior team members, sharing communications materials / press releases for social channels and content for the websites.

 

Qualifications

  • Proven track record in delivering outstanding trade and/or consumer communications programmes for an entertainment brand or adjacent business in the kids’ and family space.
  • Demonstrated excellence in external communications planning and execution. Additional experience with internal communications also preferred.
  • Knowledge of global trade and consumer media landscapes and an understanding of how to stand out in a competitive marketplace.
  • Exceptional copywriting and editing skills and high level of grammatical knowledge - keen attention to detail
  • Experience collaborating across business and markets and working with multiple stakeholders.
  • Excellent oral and written communication skills with an ability to flex approach for the good of the team, brands, and business.
  • Strong ability to set goals and manage multiple assignments to timelines and under pressure.
  • Excitement and passion about working in the kids’ and family space.
  • Embrace working in a highly collaborative, cross-functional environment.
  • Budget management.

 

What We Offer 

Working at WildBrain is more than a job — it’s the opportunity to join forces with extraordinary, insightful and imaginative people who will recognize your talents and encourage your professional growth and development in a work environment that promotes creativity and individuality. We offer competitive family-focused benefits, we invest in our people and their future with generous RRSP matching, plus bonus time-off, because you deserve it! 

 

Our Commitment 

Diversity and Inclusion are in our DNA. As a global leader in kids and family entertainment, we strive to reflect and honour the diversity of our audiences around the world. We believe that creating diverse and inclusive content & brands begins with fostering a culture of belonging at WildBrain. To us, a culture of belonging is one where we celebrate and welcome the diversity of all employees, stakeholders, and external partners and strive to create an environment where every individual feels valued, respected, and brings their authentic self to work.  

 

We demonstrate our commitment to this by striving to provide a supportive work environment and a corporate culture that welcomes and encourages equal opportunities for all employees. We recognize that people bring experience and talent that goes beyond the technical skills and requirements of a job. If you possess similar experience that is close to what we’ve listed here, we encourage you to please still consider applying. We strongly believe that diverse experience, transferable skills, and passion are key! WildBrain accommodates people with disabilities throughout the recruitment and selection process. Applicants are encouraged to make their needs known in advance if accommodation is required. 

 

About WildBrain

At WildBrain we make great content for kids and families. With approximately 13,000 half-hours of filmed entertainment in our library – one of the world’s most extensive – we are home to such brands as Peanuts, Teletubbies, Strawberry Shortcake, Caillou, Inspector Gadget, Johnny Test and Degrassi. Our shows are seen in more than 150 countries on over 500 telecasters and streaming platforms. WildBrain’s portfolio spans all areas of the entertainment industry: WildBrain Studios, where we develop and produce hit animated and live actions series; WildBrain Television, which is composed of prominent kids’ television channels in Canada (Family Channel, Family CHRGD, Family Jr. and Télémagino); home to Peanuts Worldwide; brand management to some of the world’s most-loved kids brands; celebrated global licensing and distribution teams with WildBrain CPLG, and a leading children’s YouTube network in WildBrain Spark, one of the largest networks of kids’ channels on YouTube, with over 168 million subscribers. 

 

WildBrain is headquartered in Canada with offices worldwide and trades on the Toronto Stock Exchange (TSX: WILD). Visit wildbrain.com to learn more! 

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