Sales Manager, Benelux

Job Locations NL-Amstelveen
Posted Date 4 weeks ago(6/1/2022 9:38 AM)
Job ID


Location: Amsterdam

Hybrid work: Employees work in a hybrid model balancing collaboration in our office and remote work.  


Find a job that lets your imagination run wild!  


With 14 offices covering 60 countries, WildBrain CPLG is one of the leading third-party licensing agencies, managing consumer products for some of the world’s best loved properties across lifestyle brands, entertainment and classics. Since 1974 we have been providing our clients dedicated licensing and marketing industry professionals, and a fully-integrated product development team. We are looking to add to our talented team of innovators that can help us manage some of the most profitable and enduring brands in the world!  


We believe that our partnerships are about clarity, openness and trust, and we are widely known for our no-nonsense, straightforward approach. Come join us! 


About the job/role 

Reporting to the Commercial Director, the sales manager supports our licensing programs with an emphasis on securing and managing licensing partnerships for our three brand pillars (Entertainment, Lifestyle and Sports). The position will participate in developing and executing strategic licensing programs for new and existing clients. Responsibilities include pitching prospects, negotiating deal terms/contracts, and financial reporting program results. The position will be responsible for managing day-to-day tasks required to meet and exceed the client’s goals and objectives.



  • Business prospecting, including introductions to potential licensors.
  • Target & analyse potential new licensees, Direct-To-Retail deals (DTR’s) and collaborations evaluating the structure, retail relationships and product design capabilities.
  • Oversee new contract negotiations ensuring terms meet the Licensor requirements and overall business objectives.
  • Be on top of your budget, forecast sales and royalty revenue.
  • Work with creative team at head office & local brand team to create kick-ass pitch presentations.
  • Support the brand management on establishing cross-promotional retail activities to ensure strong retail distribution for your licensees.
  • Work across multiple brands, building trusted relationships with our licensing partners, licensors as well as all other stakeholders.
  • Work closely with the CPLG European counterparts to develop and maximise regional opportunities.
  • Drive and be part of an entrepreneurial and innovative spirit within the office. Teamwork with product development, finance, legal and brand & retail team.


  • Experience working in licensing, retail or sales
  • Energetic team-player, a structured self-starter with an eye for detail.
  • Operates with excellence and focus for quality: ability to translate bigger strategic pictures into detailed level of execution.
  • Strong project management skills and experience in implementing cross-functional projects.
  • Excellent communication, presentation and networking skills.
  • Fluent in Dutch and English (spoken and written). 

What We Offer 

Working at WildBrain CPLG is more than a job — it’s the opportunity to join forces with extraordinary, insightful, and imaginative people who will recognize your talents and encourage your professional growth and development in a work environment that promotes creativity and individuality. We offer competitive benefits, and we invest in our people and their future. ‘Statutory Benefits’


Our commitment 

Diversity and Inclusion are in our DNA. As a global leader in kids and family entertainment, we strive to reflect and honour the diversity of our audiences around the world. We believe that creating diverse and inclusive content & brands begins with fostering a culture of belonging at WildBrain CPLG. To us, a culture of belonging is one where we celebrate and welcome the diversity of all employees, stakeholders, and external partners and strive to create an environment where every individual feels valued, respected, and brings their authentic self to work.  


We demonstrate our commitment to this by striving to provide a supportive work environment and a corporate culture that welcomes and encourages equal opportunities for all employees. We recognize that people bring experience and talent that goes beyond the technical skills and requirements of a job. If you possess similar experience that is close to what we’ve listed here, we encourage you to please still consider applying. We strongly believe that diverse experience, transferable skills, and passion are key! WildBrain CPLG accommodates people with disabilities throughout the recruitment and selection process. Applicants are encouraged to make their needs known in advance if accommodation is required. 


About WildBrain – a parent company of WildBrain CPLG 

At WildBrain we make great content for kids and families. With approximately 13,000 half-hours of filmed entertainment in our library – one of the world’s most extensive – we are home to such brands as Peanuts, Teletubbies, Strawberry Shortcake, Caillou, Inspector Gadget, Johnny Test and Degrassi. Our shows are seen in more than 150 countries on over 500 telecasters and streaming platforms. WildBrain’s portfolio spans all areas of the entertainment industry: WildBrain Studios, where we develop and produce hit animated and live actions series; WildBrain Television, which is composed of prominent kids’ television channels in Canada (Family Channel, Family CHRGD, Family Jr. and Télémagino); home to Peanuts Worldwide; brand management to some of the world’s most-loved kids brands; celebrated global licensing and distribution teams with WildBrain CPLG, and a leading children’s YouTube network in WildBrain Spark, one of the largest networks of kids’ channels on YouTube, with over 168 million subscribers. 


WildBrain is headquartered in Canada with offices worldwide and trades on the Toronto Stock Exchange (TSX: WILD). Visit wildbrain.com to learn more! 


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