Marketing Manager (Live Action) – Mat Leave

Job Locations CA-ON-Toronto
Posted Date 3 weeks ago(5/5/2022 9:08 AM)
Job ID


Location: Toronto (currently remote, eventually hybrid)

Department: Marketing & Communications

Start date: ASAP (14-month Mat leave)



Find a job that lets your imagination run wild!

WildBrain is made up of a team of innovators and creators who bring industry-leading kids’ content and brands to families globally. We inspire imagination, put creativity first, and believe in the power of storytelling. We are constantly connecting the powers of our global team, making WildBrain a collaborative, openminded and passionate environment to work in.


To work at WildBrain means you get to create stories that lets imaginations run wild. Join our team today to become part of the story!


About the Role

Reporting to the Director of Publicity, Live Action, the Marketing Manager (14-month Mat leave) is responsible for overseeing production marketing assets across the original live-action slate in support of the marketing and PR programs of our strategic broadcast and streaming partners. You will become an expert on the original IP in production on our live-action slate, getting to know the core of each show to ensure its marketing materials represent the show well to clients and to the audience.  You also provide the Production team(s) with the guidance and support to create excellent marketing deliverables and provide the Distribution team or key content clients with insight into each show.


This is a 14-month maternity leave position based in Toronto, Canada with health and dental benefits, PTO, flex days, RRSP matching, etc.


What You'll Do: 

  • Develop and execute strategic and creative marketing plans for priority live-action shows, ensuring alignment with company’s overall business strategies
  • Work closely with Director of Publicity, Live Action and Unit Publicist to develop, track and deliver Schedule B marketing materials for live action series including bonus content (series trailers, sizzle reel, episode trailers, key clips, behind-the-scenes content), distribution support materials (series synopses, episode synopses, cast and crew bios), marketing and art assets (series bible, logos, key marketing images, gallery photography, publicity stills, fonts, additional graphic elements), and website and social media materials (social media handles, and cast/producer/partner handles)
  • Support content partners (HBOMax, AppleTV+, CBC) proactively with ideas and assets in support of on-air programming while expertly balancing internal resources and availability
  • Lead analysis of marketing asset performance to facilitate campaign optimization, and key learnings for subsequent asset iterations
  • Maintain relationships with producers and their crews to stay informed about all studio productions and be able to advise other teams (Distribution, Communications, PR, etc.) on the details and status of each production.Build and maintain close relationships with programming and creative teams to drive the development of creative assets
  • Assist the Director, Live Action Publicity, with publicity efforts including media relations, events and cast relations
  • Assist with the creation of presentations and collateral materials to support global distribution sales efforts
  • Lead digital media marketing effort for WildBrain’s original production live action slate
  • Manage and execute live action digital media budgets
  • When applicable, work with federal funding bodies, producing applications to finance digital media projects


What You'll Bring:

  • 3-5 years of relevant experience coming from content marketing, production management, or animation asset management environments required
  • Experience or familiarity with production processes – bonus if experienced with kids & family content
  • Excellent communicator with client-facing experience
  • Ability to act as a translator between production teams and other groups (Marketing, Distribution, Clients, etc.)
  • Ability to deliver a clear and concise creative brief to graphic designers and production
  • Skilled at interpreting feedback from multiple sources into clear actionable notes
  • Excellent writing and copyediting skills, with ability to adapt to different voices and styles
  • An eye for design and layout in marketing creative, presentations, and text documents
  • Expert-level PowerPoint skills, with an eye for consistency and layout
  • Highly organized and able to prioritize both own workload and tasks assigned to others


What We Offer

Working at WildBrain is more than a job — it’s the opportunity to join forces with extraordinary, insightful and imaginative people who will recognize your talents and encourage your professional growth and development in a work environment that promotes creativity and individuality. We offer competitive family-focused benefits, we invest in our people and their future with generous RRSP matching, plus bonus time-off, because you deserve it!


Our Commitment

Diversity and Inclusion are in our DNA. As a global leader in kids and family entertainment, we strive to reflect and honour the diversity of our audiences around the world. We believe that creating diverse and inclusive content & brands begins with fostering a culture of belonging at WildBrain. To us, a culture of belonging is one where we celebrate and welcome the diversity of all employees, stakeholders, and external partners and strive to create an environment where every individual feels valued, respected, and brings their authentic self to work.


We demonstrate our commitment to this by striving to provide a supportive work environment and a corporate culture that welcomes and encourages equal opportunities for all employees. We recognize that people bring experience and talent that goes beyond the technical skills and requirements of a job. If you possess similar experience that is close to what we’ve listed here, we encourage you to please still consider applying. We strongly believe that diverse experience, transferable skills, and passion are key! WildBrain accommodates people with disabilities throughout the recruitment and selection process. Applicants are encouraged to make their needs known in advance if accommodation is required.


About WildBrain:

At WildBrain we make great content for kids and families. With approximately 13,000 half-hours of filmed entertainment in our library – one of the world’s most extensive – we are home to such brands as Peanuts, Teletubbies, Strawberry Shortcake, Caillou, Inspector Gadget, Johnny Test and Degrassi. Our shows are seen in more than 150 countries on over 500 telecasters and streaming platforms. WildBrain’s portfolio spans all areas of the entertainment industry: WildBrain Studios, where we develop and produce hit animated and live actions series; WildBrain Television, which is composed of prominent kids’ television channels in Canada (Family Channel, Family CHRGD, Family Jr. and Télémagino); home to Peanuts Worldwide; brand management to some of the world’s most-loved kids brands; celebrated global licensing and distribution teams with WildBrain CPLG, and a leading children’s YouTube network in WildBrain Spark, one of the largest networks of kids’ channels on YouTube, with over 168 million subscribers.


WildBrain is headquartered in Canada with offices worldwide and trades on the Toronto Stock Exchange (TSX: WILD). Visit wildbrain.com to learn more!



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