Product Development Manager

Job Locations UK-London
Posted Date 4 weeks ago(12/24/2021 10:40 AM)
Job ID


With 14 offices covering 60 countries, WildBrain CPLG is one of the leading third-party licensing agencies, managing consumer products for some of the world’s best loved properties across lifestyle brands, entertainment, and classics. Since 1974 we have been providing our clients dedicated licensing and marketing industry professionals, and a fully integrated product development team. We are looking to add to our talented team of innovators that can help us manage some of the most profitable and enduring brands in the world!


We believe that our partnerships are about clarity, openness, and trust. We are widely known for our no-nonsense, straightforward approach. Come join us!


The Role


WildBrain CPLGis looking for a Product Development Manager to join our UK & France Product Development team! You will be responsible for ensuring the clients’ approval processes are strictly adhered to and creative execution on all product ranges are best in class.  Liaising with the UK sales team and international Product Development Managers and designers on cross-territory brands, the role requires strong experience, creativity, attention to detail and drive.


  • Product development across a wide number of brands and categories, including WB Brand properties with overall responsibility for all product approvals.
  • Line Manage Product Development Coordinator in UK office and one in French office.
  • Managing the Product Development Executive effectively, ensuring team workloads are balanced, goals and targets are set and supported in achieving those.
  • Ensure all of the clients’ product development processes are adhered to and licensees understand each process and the assets available to them.
  • Receive style guides, trend guides and other adhoc assets from clients and ensuring all assets are saved and available to the team and Licensees.
  • Service all licensees within the remit of their contracts and keep open strong lines of communication
  • Report to the UK Sales team on a weekly basis keeping them abreast of all licensee developments, style guide updates and escalating issues where necessary
  • Ensure open lines of communication and management across the WB Brands portfolio with the brands team this will include, but not limited to quarterly calls.
  • Spearheading regular calls with clients to keep them up to date with development and feedback on assets/trends
  • Engage with the wider creative team on style guide reviews, trends and comp shops.
  • Organising creative kick off calls with licensees ahead of development including the clients where applicable
  • Participate in regular summits and status calls with the wider creative team.
  • Report quarterly to sales team on designs in selection and those that have been confirmed / raised purchase orders.
  • Ensure the sample filing is kept up to date
  • Brainstorming and feeding back to the wider creative team with innovative product ideas
  • Attending licensee meetings and licensor events



  • Sound knowledge of the product development and approval processes and experience of creatively driving range development
  • An understanding of consumer product categories and their production limitations
  • Proficient with using on-line approval software including running reports
  • Adobe Creative Suite and Microsoft packages
  • Ability to communicate with a wide variety of stakeholders with good presentation skills
  • Wider knowledge of licensing and product/design trends
  • Ability to juggle multiple projects and keep a calm head


What We Offer


Working at WildBrain CPLG is more than a job — it’s the opportunity to join forces with extraordinary, insightful and imaginative people! We will recognize your talents, encourage your professional growth and development in a work environment, that promotes creativity and individuality.


WildBrain CPLG are committed to providing a supportive work environment and corporate culture free from barriers in order to promote inclusion, equality and diversity. WildBrain CPLG accommodates people with disabilities throughout the recruitment and selection process. Applicants are encouraged to make their needs known in advance if accommodation is required.


About WildBrain – a parent company of WildBrain CPLG


At WildBrain we make great content for kids and families. With approximately 13,000 half-hours of filmed entertainment in our library – one of the world’s most extensive – we are home to such brands as Peanuts, Teletubbies, Strawberry Shortcake, Caillou, Inspector Gadget, Johnny Test and Degrassi. Our shows are seen in more than 150 countries on over 500 telecasters and streaming platforms. WildBrain’s portfolio spans all areas of the entertainment industry: WildBrain Studios, where we develop and produce hit animated and live actions series; WildBrain Television, which is composed of prominent kids’ television channels in Canada (Family Channel, Family CHRGD, Family Jr. and Télémagino); home to Peanuts Worldwide; brand management to some of the world’s most-loved kids brands; celebrated global licensing and distribution teams with WildBrain CPLG, and a leading children’s YouTube network in WildBrain Spark, one of the largest networks of kids’ channels on YouTube, with over 168 million subscribers.


WildBrain is headquartered in Canada with offices worldwide and trades on the Toronto Stock Exchange (TSX: WILD). Visit wildbrain.com to learn more!


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