Senior Licensing Sales Manager, Lifestyle

Job Locations US-NY-New York
Posted Date 3 weeks ago(6/7/2022 10:37 AM)
Job ID


Location: New York (Hybrid)

Department: CPLG NY

Start Date: ASAP

Hybrid work: Employees work in a hybrid model balancing collaboration in our office and remote work.


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With 14 offices covering 60 countries, WildBrain CPLG is one of the leading third-party licensing agencies, managing consumer products for some of the world’s best loved properties across lifestyle brands, entertainment, and classics. Since 1974 we have been providing our clients dedicated licensing and marketing industry professionals, and a fully integrated product development team. We are looking to add to our talented team of innovators that can help us manage some of the most profitable and enduring brands in the world!


We believe that our partnerships are about clarity, openness, and trust, and we are widely known for our no-nonsense, straightforward approach. Come join us!


About the job/role


WildBrain CPLG is looking for a Senior Sales Manager, Lifestyle Brands to join our Lifestyle Commercial team! Reporting to Group Brands Director, you will demonstrate exceptional sales abilities to grow our lifestyle brands business by accelerating growth with our current and potential clients, in line with commercial strategies.




  • Work with Group Brands Director and Lifestyle team to research and identify relevant new business targets in line with agreed brand strategies
  • Negotiate, and continuously strive to secure suitable licensees, in accordance with agreed strategies
  • Work with Legal team to ensure License agreements are fully executed in a timely manner and review and resolve any licensee commercial comments
  • Work with the wider Lifestyle Sales Managers as appropriate to support sales activity
  • Conduct regular licensee business reviews and manage licensees on an ongoing basis
  • Identify and lead potential DTR negotiations and/or key retail initiatives
  • Build and maintain effective working relationships with key stakeholders such as licensees, licensors, partners, and retailers as required
  • Work closely with key licensees to ensure strong retail distribution and identify and secure cross-promotional retail activity
  • Work with Group Brands Director to conduct business reviews for Licensors and internal CPLG management to consistently high standards
  • Collection of relevant market information, identifying market opportunities
  • Respond to day-to-day Licensor requests for information on sales updates, marketing and retail plans.
  • Work closely with Group Brands Director and CPLG Finance to deliver financial analysis and forecasting to Licensor and CPLG senior management
  • Keep abreast of competitor activity to assist Licensor’s gain market-leading advantage
  • Attend trade fairs and conferences as agreed with CPLG Management



  • Significant experience at a senior level in sales & marketing and/or brand management within licensing, CPG, FMCG, Home Improvement
  • Extensive experience working closely with retailers at a senior level, through marketing initiatives, with buyers and/or DTR’s
  • Outstanding interpersonal and networking skills
  • Keen eye for detail, hands-on approach with a strategic vision
  • React quickly and effectively to unplanned opportunities
  • An innovative and creative manager/salesperson
  • Entrepreneurial spirit and can communicate at all levels
  • Creative approach with the ability to “think outside of the box” in order to deliver unique and creative opportunities.
  • The ability to manage a multitude of diverse projects


What We Offer

Working at WildBrain CPLG is more than a job — it’s the opportunity to join forces with extraordinary, insightful and imaginative people who will recognize your talents and encourage your professional growth and development in a work environment that promotes creativity and individuality. We offer competitive benefits, flexible environment, 401K employer matching, and we invest in our people and their future.


Our Commitment

Diversity and Inclusion are in our DNA. As a global leader in kids and family entertainment, we strive to reflect and honour the diversity of our audiences around the world. We believe that creating diverse and inclusive content & brands begins with fostering a culture of belonging at WildBrain CPLG. To us, a culture of belonging is one where we celebrate and welcome the diversity of all employees, stakeholders, and external partners and strive to create an environment where every individual feels valued, respected, and brings their authentic self to work.


We demonstrate our commitment to this by striving to provide a supportive work environment and a corporate culture that welcomes and encourages equal opportunities for all employees. We recognize that people bring experience and talent that goes beyond the technical skills and requirements of a job. If you possess similar experience that is close to what we’ve listed here, we encourage you to please still consider applying. We strongly believe that diverse experience, transferable skills, and passion are key! WildBrain CPLG accommodates people with disabilities throughout the recruitment and selection process. Applicants are encouraged to make their needs known in advance if accommodation is required.


About WildBrain – a parent company of WildBrain CPLG

At WildBrain we make great content for kids and families. With approximately 13,000 half-hours of filmed entertainment in our library – one of the world’s most extensive – we are home to such brands as Peanuts, Teletubbies, Strawberry Shortcake, Caillou, Inspector Gadget, Johnny Test and Degrassi. Our shows are seen in more than 150 countries on over 500 telecasters and streaming platforms. WildBrain’s portfolio spans all areas of the entertainment industry: WildBrain Studios, where we develop and produce hit animated and live actions series; WildBrain Television, which is composed of prominent kids’ television channels in Canada (Family Channel, Family CHRGD, Family Jr. and Télémagino); home to Peanuts Worldwide; brand management to some of the world’s most-loved kids brands; celebrated global licensing and distribution teams with WildBrain CPLG, and a leading children’s YouTube network in WildBrain Spark, one of the largest networks of kids’ channels on YouTube, with over 168 million subscribers.


WildBrain is headquartered in Canada with offices worldwide and trades on the Toronto Stock Exchange (TSX: WILD). Visit wildbrain.com to learn more!


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