WildBrain

Campaign Manager (Paid Media)

Job Locations UK-London
Posted Date 3 hours ago(12/2/2021 2:30 PM)
Job ID
2021-4836

Overview

Looking for your next advertising role in a global kids’ media company?

WildBrain is a global leader in kids’ and family entertainment.

WildBrain Spark is the AVOD division within WildBrain and one of the world’s most popular premium kids’ and family networks on AVOD platforms. We offer a highly curated, brand-safe environment, where kids and families can enjoy broadcast-quality content, including Teletubbies, Strawberry Shortcake, Peanuts, Caillou, Inspector Gadget, Yo Gabba Gabba!, Degrassi, Fireman Sam, Spookiz, Polly Pocket and more.

 

With 800 kids’ channels on YouTube, YouTube Kids and other AVOD platforms, our network generates billions of views per month and reaches 1-in-3 kids globally on YouTube every 90 days.

Based in London, New York and Los Angeles, WildBrain Spark provides a full service for IP owners looking to connect with global audiences through our expertise in the creation of original content, YouTube channel management, digital advertising and consumer-products synergies. Our advertising sales team provides brands and agencies access to our reserved network and bespoke ad solutions.

 

An opening in our paid media team

The Paid Media department sits within Marketing and exists to provide planning and buying of auction media on platforms including YouTube, Facebook, Instagram and TikTok for our partners including major toy companies and entertainment studios. This is a growing team with the opportunity to work on an exceptional roster of brand and global campaigns.

 

The Role

As a Campaign Manager (Paid Media) you will work on a range of brands, and be responsible for the planning, execution, management and reporting of campaigns using primarily Google Ads, Facebook Ad Manager and other platforms as we expand. As a Paid Media specialist at WildBrain Spark you will become an expert in YouTube and social advertising, to educate and advising internal teams. You will work closely together with the partner managers, content producers, YouTube channel management teams and the US and UK direct ad sales teams. Our unique paid media offering is used to launch, grow and maximise channels for many premium kids’ brands we manage on YouTube. The manager reports directly to the Paid Media Account Lead.

Responsibilities

What You Will Do

  • Orchestrate video advertising campaigns, set up and optimize for best performance to achieve the objectives set.
  • Manage relationships with stakeholders
  • Create media plans and present targeting strategy to Paid Media Lead
  • Provide our clients with impeccable project management – be an extension of their marketing team, providing reporting, insight support and proactive planning ahead of budget cycles etc
  • Track, record and report on campaign performance and budgets with valuable commentary.
  • Identify learnings to share with YouTube channel managers and partnership managers.
  • Continually look for opportunities to better the campaigns performance.
  • Be up-to-date with new YouTube Video advertising features and look for opportunities to implement these when possible.
  • Constant learning, to develop your digital marketing skills and add value to our offering

Qualifications

  • Client management experience and a positive, helpful outlook
  • Clear communication skills, able to articulate benefits of your recommendations, and an ability to influence  
  • Google AdWords Certified
  • Experience managing multiple campaigns for brands at once with stakeholder management.
  • Managed and grown an account for at least two years working agency or client side in an advertising role

What We Offer:

Working at WildBrain Spark presents the opportunity to join forces with extraordinary, insightful, and imaginative people! We will recognize your talents, encourage your professional growth and development in a work environment, that promotes creativity and individuality. Perks include a fun office, private insurance, income protection, gym subsidies, bonus time off, employee share programmes and flexible working.

WildBrain Spark is committed to providing a supportive work environment and corporate culture free from barriers to promote inclusion, equity, and diversity. WildBrain Spark accommodates people with disabilities throughout the recruitment and selection process. Applicants are encouraged to make their needs known in advance if accommodation is required.

 

COVID-19 Update

The interview process may take place via Microsoft Teams. We work flexibly and have a newly renovated office in Euston.

 

About WildBrain – a parent company of WildBrain Spark:

At WildBrain we make great content for kids and families. With approximately 13,000 half-hours of filmed entertainment in our library – one of the world’s most extensive – we are home to such brands as Peanuts, Teletubbies, Strawberry Shortcake, Caillou, Inspector Gadget, Johnny Test and Degrassi. Our shows are seen in more than 150 countries on over 500 telecasters and streaming platforms. WildBrain’s portfolio spans all areas of the entertainment industry: WildBrain Studios, where we develop and produce hit animated and live actions series; WildBrain Television, which is composed of prominent kids’ television channels in Canada (Family Channel, Family CHRGD, Family Jr. and Télémagino); home to Peanuts Worldwide; brand management to some of the world’s most-loved kids brands; celebrated global licensing and distribution teams with WildBrain CPLG, and a leading children’s YouTube network in WildBrain Spark, one of the largest networks of kids’ channels on YouTube, with over 168 million subscribers.

WildBrain is headquartered in Canada with offices worldwide and trades on the Toronto Stock Exchange (TSX: WILD). Visit wildbrain.com to learn more!

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