Campaign Manager (Paid Media)

Job Locations UK-London
Posted Date 2 weeks ago(1/7/2022 5:47 PM)
Job ID


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WildBrain Spark is a digital media leader that creates, manages, and distributes kids’ entertainment content on platforms such as YouTube, Amazon Video Direct and ROKU. WildBrain Spark’s branded YouTube network is one of the largest of its kind, featuring over 500 brands and 300K videos across 800 kids’ channels.


Our team also produces original content at our studio including animation, stop motion and live-action, both for our channels and those of popular kids’ content and toy brands. If you have an idea, WildBrain Spark will help you develop and grow it into a reality! Our content reaches 1 in 3 kids globally with over 4 billion monthly views, engaging families everywhere! This huge reach could not happen without our legendary team – and we are looking to add to it!


The Role

As a Campaign Manager (Paid Media), you will work on a range of brands, and be responsible for the planning, execution, management and reporting of campaigns using primarily Google Ads, Facebook Ad Manager and other platforms as we expand. As a Paid Media specialist at WildBrain Spark you will become an expert in YouTube and social advertising, to educate and advising internal teams. You will work closely together with the partner managers, content producers, YouTube channel management teams and the US and UK direct ad sales teams. Our unique paid media offering is used to launch, grow and maximise channels for many premium kids’ brands we manage on YouTube. The manager reports directly to the Paid Media Account Lead.


The Paid Media department sits within Marketing and exists to provide planning and buying of auction media on platforms including YouTube, Facebook, Instagram and TikTok for our partners including major toy companies and entertainment studios. This is a growing team with the opportunity to work on an exceptional roster of brand and global campaigns.


What You Will Do

  • Orchestrate video advertising campaigns, set up and optimize for best performance to achieve the objectives set.
  • Manage relationships with stakeholders.
  • Create media plans and present targeting strategy to Paid Media Lead.
  • Provide our clients with impeccable project management – be an extension of their marketing team, providing reporting, insight support and proactive planning ahead of budget cycles etc.
  • Track, record and report on campaign performance and budgets with valuable commentary.
  • Identify learnings to share with YouTube channel managers and partnership managers.
  • Continually look for opportunities to better the campaigns performance.
  • Be up-to-date with new YouTube Video advertising features and look for opportunities to implement these when possible.
  • Constant learning, to develop your digital marketing skills and add value to our offering.


What You Will Bring

  • Client management experience and a positive, helpful outlook.
  • Clear communication skills, able to articulate benefits of your recommendations, and an ability to influence.
  • Google AdWords Certified.
  • Experience managing multiple campaigns for brands at once with stakeholder management.
  • Managed and grown an account for at least two years working agency or client side in an advertising role.

What We Offer

Working at WildBrain Spark is more than a job — it is the opportunity to join forces with extraordinary, insightful, and imaginative people! We will recognize your talents, encourage your professional growth and development in a work environment, that promotes creativity and individuality. Some of the perks we have are private insurance, income protection, gym subsidies, bonus time off, employee share programmes and flexible working.


WildBrain Spark is committed to providing a supportive work environment and corporate culture free from barriers to promote inclusion, equality, and diversity. WildBrain Spark accommodates people with disabilities throughout the recruitment and selection process. Applicants are encouraged to make their needs known in advance if accommodation is required.


About WildBrain – a parent company of WildBrain Spark

At WildBrain we make great content for kids and families. With approximately 13,000 half-hours of filmed entertainment in our library – one of the world’s most extensive – we are home to such brands as Peanuts, Teletubbies, Strawberry Shortcake, Caillou, Inspector Gadget, Johnny Test and Degrassi. Our shows are seen in more than 150 countries on over 500 telecasters and streaming platforms. WildBrain’s portfolio spans all areas of the entertainment industry: WildBrain Studios, where we develop and produce hit animated and live actions series; WildBrain Television, which is composed of prominent kids’ television channels in Canada (Family Channel, Family CHRGD, Family Jr. and Télémagino); home to Peanuts Worldwide; brand management to some of the world’s most-loved kids brands; celebrated global licensing and distribution teams with WildBrain CPLG, and a leading children’s YouTube network in WildBrain Spark, one of the largest networks of kids’ channels on YouTube, with over 168 million subscribers. #WBSJ


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