Category Manager, Hardlines

Job Locations US-NY-New York
Posted Date 2 months ago(6/15/2021 10:31 AM)
Job ID


Find a job that lets your imagination run wild!

WildBrain is made up of a team of innovators and creators who bring industry-leading kids’ content and brands to families globally. We inspire imagination, put creativity first, and believe in the power of storytelling. We are constantly connecting the powers of our global team, making WildBrain a collaborative, openminded and passionate environment to work in.


Join our Peanuts Worldwide team within WildBrain today to become part of the story!


The characters of Peanuts and related intellectual property are owned by Peanuts Worldwide, which is 41% owned by WildBrain Ltd., 39% owned by Sony Music Entertainment (Japan) Inc., and 20% owned by the family of Charles M. Schulz, who first introduced the world to Peanuts in 1950. In addition to enjoying beloved Peanuts shows and specials on Apple TV+, fans of all ages celebrate the Peanuts brand worldwide through thousands of consumer products, as well as amusement park attractions, cultural events, social media, and comic strips available in all formats from traditional to digital. 


The Role


WildBrain is looking for a Category Manager, Hardlines to join our Peanuts Worldwide team! The Category Manager, Hardlines will be responsible for building and managing Peanuts' domestic licensing program under the guidance of the Director of Category Management.


This person will directly manage existing partners, prospect and acquire new licensees in addition to working closely with other Peanuts departments including the VP, Global Brand Experiences, & Publishing and Director of Retail and Partnerships to drive category initiatives.


What You’ll Do:

  • Manage Peanuts licensees in the following categories:
    • Toys & Games; Gifts and Collectibles
  • Secure new licensees tied to specific revenue goals and annual growth for the overall PWW domestic business.
  • Manage day to day business including all aspects of category management: financials, contracts (new deals, amendments and renewals), category analysis, product development strategy and data for retail placement.
  • Work closely with VP and Director of Category Management for management of master licensees for Publishing and Print on Demand categories.
  • Work with VP and Director to develop retail strategies for categories at all levels of retail and ecommerce.
  • Domestic travel is required.


What You’ll Bring:  

  • Minimum of 5 years experience in the licensing industry working in a sales and or brand management function pitching properties, securing deals, negotiating deal points and managing licensees; preferably in character or entertainment.
  • Has existing relationships and contacts with key players across hardlines categories, retail relationships are a plus.
  • Motivated self-starter who demonstrates strong initiative, creativity and excellent work ethic.
  • Flexible team player with ability to work collaboratively across the company.
  • Strong organizational skills and ability to think strategically to complete tasks in a timely fashion.
  • Strong attention to detail and a high level of administrative organization.
  • Exceptional verbal, written and interpersonal skills.
  • A strong problem solver that acts decisively and demonstrates good judgement.
  • Thrives in a fast paced, changing environment that necessitates working on many different projects simultaneously.
  • A solid understanding of ROI, market and revenue development, with P&L and budget management skills.
  • College degree, preferably in Business or related field.
  • Must be proficient in MS Office.


What We Bring:


Working at WildBrain is more than a job — it’s the opportunity to join forces with extraordinary, insightful and imaginative people who will recognize your talents and encourage your professional growth and development in a work environment that promotes creativity and individuality. We offer competitive family-focused benefits, we invest in our people and their future with generous RRSP matching, plus bonus time-off, because you deserve it!


WildBrain provides an atmosphere free from barriers in order to promote inclusion, equity and diversity. We celebrate and welcome the diversity of all employees, stakeholders and external partners. WildBrain fosters an environment that respects people’s dignity, ideas and beliefs, thereby ensuring equity and diversity in employment. We demonstrate our commitment to this by providing a supportive work environment and a corporate culture that welcomes and encourages equal opportunities for all employees. WildBrain also accommodates people with disabilities throughout the recruitment and selection process. Applicants are encouraged to make their needs known in advance if accommodation is required.


We appreciate all applicants who express interest in being a part of the WildBrain team. Unfortunately, due to the volume of applications we receive, we may be unable to reply to all applicants. If we feel that you may be a good match for one of our current openings, you will be contacted.


About WildBrain:


At WildBrain we inspire imaginations to run wild, engaging kids and families everywhere with great content across all media. With approximately 13,000 half-hours of filmed entertainment in our library – one of the world’s most extensive – we are home to such brands as Peanuts, Teletubbies, Strawberry Shortcake, Caillou, Inspector Gadget, Johnny Test and Degrassi. At our 75,000-square-foot state-of-the-art animation studio in Vancouver, BC, we produce such fan-favourite series as The Snoopy Show, Snoopy in Space, Chip & Potato, Carmen Sandiego, Go, Dog. Go! and more. Our shows are enjoyed worldwide in more than 150 countries on over 500 streaming platforms and telecasters, and our AVOD business – WildBrain Spark – offers one of the largest networks of kids’ channels on YouTube, garnering billions of views per month from over 150 million subscribers. We also license consumer products and location-based entertainment in every major territory for our own properties as well as for our clients and content partners. Our television group owns and operates four family entertainment channels that are among the most viewed in Canada. WildBrain is headquartered in Canada with offices worldwide and trades on the Toronto Stock Exchange (TSX: WILD). Please visit us at wildbrain.com


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