Manager, Brand Business Analysis

Job Locations CA-ON-Toronto
Posted Date 2 weeks ago(11/17/2020 11:56 AM)
Job ID


Find a job that let’s your imagination run wild!

WildBrain is made up of a team of innovators and creators who bring industry-leading kids’ content and brands to families globally. We inspire imagination, put creativity first, and believe in the power of storytelling. We are constantly connecting the powers of our global team, making WildBrain a collaborative, openminded and passionate environment to work in.


To work at WildBrain means you get to create stories that lets imaginations run wild. Join our team today to become part of the story!


WildBrain is looking for a Manager, Brand Business Analysis to join our Brands team!  Reporting to the Chief Brands Officer, you will work closely with the brand management team acting as the liaison with our finance group.


What You'll Do:


360 brand analysis

  • Work with business units across the company and model various inputs (financial, schedule and KPIs) to the overall brand plan
  • Track the performance of business unit contribution to the overall brand operating model
  • Review financial information from corporate finance and perform necessary analyses to help the brand team understand target performance statuses
  • Review research and data provided by various sources and provide insight to support brand and content capital investment
  • Use various research tools available and generate custom reports and analyses for brand leaders

Research & Insights

  • Review inbound research reports, macro industry analyses and media data and provide synopsis for the senior management team
  • Receive research requests and prepare requisitions
  • Review research and data services – compare/analysis and make recommendation re: cost vs. value to the businesses
  • Use various research tools available and generate custom reports and analyses for various business unit leaders

M&A Support

  • Leverage tools like Statista, Tubular and Tableau to assess current status of the brand and market size/opportunity
  • Review data rooms, organize the information and prepare excerpts of relevant data and analysis
  • Gather internal information from finance, accounting, legal, marketing etc to build a due diligence folder
  • Prepare summary memos/deck on different aspects of the business: audience engagement, social media penetration, operations (costs and efficiency), marketing
  • Work with all the business units to assess potential benefits/contribution
  • Review sales development pipelines: revenue on current contract, expiry dates and projections (if applicable)
  • Trademark and IP protection analysis (if applicable - working with our legal team)
  • Work with corporate finance to summarize tax and accounting implication should the transaction is to move forward
  • DCF/ P&L modeling: create models suitable to the said businesses based on WildBrain M&A ROI parameters, preparation of assumption pages and presentation formats


What You Will Bring:

  • Fluency in media and consumer product space (direct or indirect experience an asset)
  • Advance research and analytical skills 
  • Intermediate understanding of big data analysis, business models in various media platforms
  • Understanding of marketing problems (social media, advertising etc.)
  • Solid modeling skills including data analysis and intermediate level of financial modeling
  • Strong skills in creative power point presentations

What We Offer:


Working at WildBrain is more than a job — it’s the opportunity to join forces with extraordinary, insightful and imaginative people who will recognize your talents and encourage your professional growth and development in a work environment that promotes creativity and individuality. We offer competitive family-focused benefits, we invest in our people and their future with RRSP matching, plus bonus time-off, because you deserve it!


WildBrain provides an atmosphere free from barriers in order to promote inclusion, equity and diversity. We celebrate and welcome the diversity of all employees, stakeholders and external partners. WildBrain fosters an environment that respects people’s dignity, ideas and beliefs, thereby ensuring equity and diversity in employment. We demonstrate our commitment to this by providing a supportive work environment and a corporate culture that welcomes and encourages equal opportunities for all employees. WildBrain accommodates people with disabilities throughout the recruitment and selection process. Applicants are encouraged to make their needs known in advance if accommodation is required.


About WildBrain:


At WildBrain we make great content for kids and families. With approximately 13,000 half-hours of filmed entertainment in our library – one of the world’s most extensive – we are home to such brands as Peanuts, Teletubbies, Strawberry Shortcake, Caillou, Inspector Gadget, Johnny Test and Degrassi. Our shows are seen in more than 150 countries on over 500 telecasters and streaming platforms. WildBrain’s portfolio spans all areas of the entertainment industry: WildBrain Studios, where we develop and produce hit animated and live actions series; WildBrain Television, which is composed of prominent kids’ television channels in Canada (Family Channel, Family CHRGD, Family Jr. and Télémagino); home to Peanuts Worldwide; brand management to some of the world’s most-loved kids brands; celebrated global licensing and distribution teams with WildBrain CPLG, and a leading children’s YouTube network in WildBrain Spark, one of the largest networks of kids’ channels on YouTube, with over 168 million subscribers.

WildBrain is headquartered in Canada with offices worldwide and trades on the Toronto Stock Exchange (TSX: WILD). Visit to learn more!



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